Like the last boot camp, If you apply and get accepted into the boot camp — you give it 110% — it will cost you nothing but your time.

That’s right: all of the boot camp costs are covered. This includes the weekly seminars and one-on-one coaching, several tools to help you refine and test your idea, access to our community of practice. 

No fees, no tuition, no income sharing arrangement. No financial barriers to your success. Just the support you need to become independent, and stay independent. 

Plus, upon successfully completing the bootcamp, you will receive a year-long “aspiring entrepreneurs” membership to LION Publishers, as well as quarterly coaching for one year.

Classes will begin the week of January 17, 2022 and end the week of March 14, 2022. We will also be doing a welcome session and intake interviews in December.

• Efforts focused on delivering local news and civic information
• Reporting-based businesses focused on encouraging civic engagement
• Already-launched businesses focused on single-subject reporting that is not geographically bound

We are platform agnostic. That means you could plan to deliver your product through a podcast, newsletter, event series, app, messaging, videos, a website or anything else. 

Also, we will not be accepting participants from businesses that want to serve journalists/journalism as their primary customers or legacy publications that are trying to make a transition to digital. We are also not looking for applications that are primarily aggregation of existing content. You can read more about what we’re looking for here.

You should consider this boot camp if: 

• You have identified a community’s need for better news, information and/or engagement and think you can deliver a solution
• You’re less than a year into running your news business and want to re-evaluate some of your core hypotheses and make adjustments to improve your financial sustainability
• You’re committed to public-service reporting with communities, not on communities
• You’re committed to making your business idea financially sustainable as quickly as possible
• You’re able to commit at least eight hours a week for eight weeks to turn your business idea into reality (ideally, you can commit more time)

We are especially interested in entrepreneurs who want to serve communities that don’t often see themselves or their stories reflected in their local news.

• You should be based in, and plan to launch in, one of Canada’s ten provinces or three territories. If you decide to apply to a future part of this program that includes financial support, you will need to be authorized to work in your country of residence.
• You should be comfortable with written and spoken English, as all sessions and assignments will be in English only for this pilot.
• You can join as an individual or as a team. If you already have a team, up to two of you can participate in the boot camp sessions and coaching. (Sidenote: If you do have a team, a good goal is to have one person for each of these core expertise areas: editorial, business and/or marketing, product and/or technology.)
• You have some journalism experience or a business background or be deeply embedded in the community you want to serve.

We’ll be selecting 16 teams of one or two founders.

The boot camp is entirely online. It’s intentionally designed to be an online experience because we want you to stay in your community and to do the work in that context.

There will be a 90-minute live webinar each week. At the end of the webinar, we’ll have a conversation as a group about the tasks you’ll undertake that week. Once participants are selected, we can choose the day/time that works best for everyone. The sessions will also be recorded for later viewing. At least once a week, teams will have a one-on-one coaching session with one of our coaches. Teams can select this time each week based on their schedules.

Some weeks there will be extra “peer review” sessions, where teams present on their progress and we unpack the learnings.

In between our live video sessions, we’ll communicate using a chat platform that’s comfortable for everyone, e.g., Slack, private Facebook or LinkedIn group, etc.

We like to answer that by saying “at least part-time hours; ideally a full-time commitment.” We expect participants to plan for at least eight hours a week, preferably a lot more.

If you’ve already launched a project that’s less than 12 months in and aren’t sure what to do next, the boot camp should complement what you’re already doing.

If you’re in an existing full-time position and thinking about the boot camp to grow your side hustle into your main hustle, that’s great! You’ll want to think about how to fit the minimum number of hours into your schedule. (And, if the weekly webinar happens during your paying job working hours, you’ll need to make time to watch the recorded version.)

Ideally, you and your partner will be on the calls together. At least one of you is responsible for attending, or watching the re-cap. You can also switch off weeks if that’s easier.

Typically each week will consist of 90 minutes of seminar time, two or more hours of assignments, and two or more hours of readings. The more time you put into the assignments, the more you will typically get out of the boot camp experience.

We're excited for you to apply at any stage where you believe the boot camp would help you achieve your objectives. That said, we describe the boot camp as a pre- pre- accelerator program. Practically, that means this is for very early-stage entrepreneurs (or those with entrepreneurial aspirations) and early stage ideas. 

You could simply have a strong sense of a problem you’d like to solve in your community, or you could have already taken steps to realize that idea. Both are a great fit.

If you simply have passion for starting your own journalism or information business and are still searching for the right idea, that’s also a great fit. You’ll want to take advantage of the pre-boot camp reading and exercises to help you define an idea to bring into the rest of the boot camp.

Yes and no. Pulling from interviews done with successful journalism entrepreneurs, we will discuss the common ways that new businesses are financed in the early stages. And we’ll point you to resources that can help you explore all of the options in more detail on your own time. 

However, there will be no formal curriculum specifically on how to obtain grants, small business loans, or investment. We made this decision because it is far more likely that a new business will fail due to lack of customers rather than a lack of financing. So, for the boot camp, we will focus on finding customers first.

Your weekly assignments will result in documents that answer questions similar to what is often found in a business plan. But these will be in a format that we believe is far more useful in the early stages of a business. For example, simplified revenue projections, a growth roadmap, and various forms of “pitch” documents that help you clearly and concisely explain the idea to others.

Yes and no. We will discuss the options in the context of a decision that you’ll eventually need to make. And I’ll point you toward ample resources for when the time comes to make that decision.

However, in the earliest stages of a new venture, your focus should be on building relationships with your community -- readers, listeners, watchers, advertisers, sponsors, etc. -- and moving those relationships toward something that supports you financially. 

The question of business structure can easily become a rabbit hole that can consume a lot of mental energy and limit your options far too early in the development of your project or business. If you’ve already made the decision, great! If not, that’s obviously fine too.

We’ll also touch on the new Qualified Canadian Journalism Organization (QCJO) status and what it might mean for you.

• The ability to describe your business idea concisely and compellingly
• A realistic revenue forecast for the next six, 12, 24, and 36 months
• A set of three-month objectives and a plan for how to achieve them
• A deeper understanding of your community’s needs, and how your project will meet those needs
• Confidence from having run small experiments to prove your idea and that have provided you with valuable, objective data on your business's viability
• Knowledge of which technology and tools are the best fit for your undertaking
• A “continuous innovation” mindset that will help to keep your project relevant for years to come
• And, most optimistically, some customers!

Applications are now open through November 14. You can request a link to the application form by submitting your email above. When applying, you will be asked to provide basic information about your personal and professional backstory, as well as the business idea that you hope to develop further in the boot camp. 

• Attend or watch the weekly lesson each week (if you have a team member, you may switch off and all sessions are recorded)
• Complete at least four out of eight one-on-one coaching sessions
• Submit a weekly status update and short survey
• Demonstrate effort at completing the weekly assignments
• Prepare and deliver a final pitch for your project

We understand that some participants must continue to work a full-time job while participating in this boot camp, and that some participants will be working at existing news organizations. We will give participants the option of being included in the announcement about who is accepted into the program — it will not be required to be identified as a boot camp participant.

Additionally, we will follow “Chatham House Rule” during the boot camp — meaning whatever is discussed in the boot camp, stays in the boot camp. Participants who do not abide by these rules will be dismissed from the program.

No, it doesn’t. You should apply to whatever opportunities are best suited for you at this moment — applying to multiple ones will not help or hurt your chances of being selected. 

Absolutely not. The most important thing we are looking for is that you’ve identified a customer/audience need and you have a very strong hypothesis on how to meet that need.

We hope so! Make sure to sign up for the LION News Entrepreneur Community on Slack so that you can stay updated on future opportunities to work with us.

Feel free to email cassandra@lionpublishers.com and she will delete the application you don’t want us to consider.

Yes. Absolutely. If you have expertise in a specific area like sales, marketing, finance or accounting, law relating to new business, or presentation coaching, please reach out to phillipadsmith@stanford.edu.

We’ll be hosting three information sessions between now and the application deadline:

Friday, Oct. 15 at 9 a.m. PT/noon ET (RSVP)
Thursday, Oct. 28 at 11 a.m. PT/2 p.m. ET (RSVP)
Thursday, Nov. 4 at 2 p.m. PT/5 p.m. ET (RSVP)

At each of these sessions, we’ll answer general questions about the program and application, and we’ll have a separate breakout room to help workshop your application—bring specific questions and we’ll offer our feedback and advice.

If you’re unable to make one of those, please reach out directly to LION Deputy Director Anika Anand at anika@lionpublishers.com with any questions you have.

If you would fall into LION Publishers’ aspiring entrepreneur membership criteria, or full member criteria and you’re still in the early days, then it is probably a great fit. 

Have a look at the questions, “What kinds of business ideas are eligible?” and “Who’s the program for?” for more detail.